Industry: Web Design Company
Description: ZUDA is a very small personal company. Offering unique designs to each client for minimal cost. Also offering social networking and graphic design. Also offering one personal contact within the company throughout the build of the website.
Interests: ZUDA's interests are the clients interests.
Location: Based in Auckland City.
Time Scale: Late July through to early November.
Limitations: Cost limitations, a guerrilla marketing approach. Limitations also include trying to stick to different marketing approaches than the traditional media, or taking them from a different to standard approach.
Desired Outcome: The campaign is to increase the client intake and re-launch ZUDA as a new company.
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