Branding VS Marketing

After discussing our concepts and research with Tutors we are now struck with the question, Are we focusing on re-branding ZUDA or Marketing them.

In this Branding article, they talk about converging and diverging. Finding a hole in the market and creating a Brand that fills that hole. ZUDA fits into Divergence. In saying that they're not claiming to be doing anything original. They are offering Web design as a service as well as Graphic design.

This is a simple Branding Plan:

Find an open category in the mind.

Give that open category a simple name. Sports drink, energy bar, energy drink.

Select a powerful brand name that conjures up vivid imagery. Red Bull energy drink, DieHard batteries, Amazon books, Silk soymilk.

Launch the brand with an intensive PR campaign.

When the brand is established, protect your position with a massive advertising program.

I believe where Venture comes in for ZUDA in this plan is in the Campaign. Therefore I believe that Venture is focused on Marketing not so much on Branding. In saying that some aspects of Branding will cross over into our Marketing Campaign.