Studio Proposal

The Proposal

This project is taking on the competitive field of marketing. Marketing is a strategic approach to generate sales for businesses and companies. There are many different approaches to marketing a company or product. The traditional approaches are TV, radio and print. With this project we aim to push those boundries and either use the current mediums in a new way and/or create a new medium of our own to launch a marketing campaign for a new website design business, with the aim to be recognised by larger companies as an end result.

So our question is can light graffiti as a marketing technique be as succesful as traditional maketing mediums within the design industry? This will be explored with initial research into both advertising within the design industry to get a better understanding, aswell as gaining a better understanding of our target audience. Some mediums we will like to explore are light graffiti, art installations and performance art. This will lead into our conceptual idea being formulated and becomming a practical solution.

This project is broad at the begining but will be narrowed down in the first two weeks as ideas are formulated and a specific area of advertising is decided upon as a group.

We are looking for people who are adventurous, hard working, who can contribute ideas and is willing to break a couple of rules to join our merry band.

Suitable for Yr 2 and 3

Project Team Size: 4-5

Presentation: Fri 22/7, 10:30am

Project by Zoe Jamieson, Sahil Vallabh & Yuta Masuda

Signed off by Daniel and Gabe.